Birthday Offer

Offering a simple birthday promotion, like a free pint with no strings attached, can draw in not only the birthday customer themselves, but any friends who are celebrating with them. You can ask customers to show their ID on their birthday to claim the offer, but if you already have birthdays on file through a loyalty scheme you can reach out to them as their birthday approaches. It might just make them choose to celebrate at your pub for the whole evening, bringing a large group with them.

Creative Discounts

While offering discounts can seem like a good promotional strategy, discounts can actually cheapen your brand and might not work as well as you hope. Instead, try offering something for free. For example, offering a free pint after buying two essentially results in three discounted pints. But the customer perceives that they're getting a special bonus pint instead of buying three discounted ones. It comes across as added value, and might encourage customer loyalty.

Discounts can sometimes be effective if you are debuting a new product and want to build excitement around it, but you need to be careful not to train customers to expect constant discounts at your pub.

Food and Drink Combinations

Offering a free drink when customers purchase a meal can be a great promotion, especially at lunchtime or slow weekday evenings. Customers will be more likely to buy food from you rather than leaving after one drink to head to the nearest chip shop. And they may also stay after their meal for at least one more drink.

Whether you stick with these promotion ideas or come up with creative options of your own, you'll need a bar EPOS system that can handle them smoothly at the till. With Tabology's Pub & Bar EPOS you can set up all of the above promotions and the relevant discounts are applied automatically at the till.