The Stamford Arms was a traditional wet let pub that was struggling to make ends meet from its regular customers and weekday trade from nearby offices. Having made heavy losses for a number of years, the lease was bought by Robot Pub Group (now Tabology) as a pilot and showcase of the iPad Menus, Self-Serve Beer and Pub EPOS systems.

The central London location was ideal for showcasing the concept and the company was confident that the draw of self-serve beer & iPad menus would lift the trade to profitable levels.

In January 2012, 15 tables with iPad menus & self-serve taps were installed, along with 4 iPads on the bar that would receive self-service orders and function as the main bar EPOS.

The upstairs of the Stamford Arms had historically only been used as a function room. Efforts to use the large area for day-to-day trade had been unsuccessful as customers inevitably stayed on the floor they arrived into. In order to bring this area into day-to-day use, 12 of the 15 self-service tables were installed upstairs.

To find out more about iPad Menus, Self-Serve Beer or our Pub EPOS, and how they could work in your venue, get in touch.