“Digital is in place to help, whether it’s the ability to book your table online, that you’re quickly and easily checked in and shown to your table, and can order and pay from your table. The aim is that you can get into the pub, be seated, and order your first pint all within two or three minutes.” Jane Jones, Fuller's.

For reopened hospitality businesses that are already finding the market competitive, the news that more than a quarter of Britain’s licensed premises have yet to reopen after lockdown may come as a surprise. 

However, that’s the estimate of the latest Snapshot Market Recovery Monitor from sector analyst CGA and AlixPartners, which found that almost one in four (23.7%) of pubs, bars and other licensed premises are still closed. 

Many of these operators have taken the view it would be a challenge for them to trade profitably while social distancing restrictions are still in place, and will be waiting anxiously for confirmation of the revised government roadmap, as well as, crucially, details of any restrictions that will remain in place.   

When they do reopen, what they will find – as those operators now trading know already - is that consumers’ expectations of the way they interact with hospitality businesses has changed, for good. Jane Jones, Marketing Director of pub group Fuller’s, sums it up with the view that the response to Covid has accelerated the use of digital solutions such as remote ordering and contactless payment, and made customers who might previously have been ‘late adopters’ of the technology catch up quickly. 



Jones says: “Digital is in place to help, whether it’s the ability to book your table online, that you’re quickly and easily checked in and shown to your table, and can order and pay from your table. The aim is that you can get into the pub, be seated, and order your first pint all within two or three minutes.”

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