You’ll be hard pushed to find a high street in the UK without at least one café or coffee shop, offering everything from a coffee to grab on the go, to a range of changing menus to suite the time of day. In 2022 the market size (measured by revenue) of cafes & coffee shops in the UK increased by 41.6% to a value of £5.8bn*. So, despite the current trading challenges and forecasts of the coffee shop market reaching saturation, the sector is still growing strongly.
But as with all hospitality businesses, you will need to really cater to what the consumers want and be savvy about how you run your business to combat the increasing costs and beat the competition. Having a great EPOS (electronic point of sale) at the heart of your business will certainly help ensure you can offer the consumers what they need, maintain quick & efficient service and keep a close eye on margins to protect a healthy bottom line.
We consider 6 key features of a Café EPOS we believe will help you run a successful business.
For a number of reasons (health, sustainability, taste, animal welfare) people are moving away from dairy, and picking plant based milk options in their drinks and food. You will need to ensure you’re offering consumers the option to switch, but will also need a quick and convenient way to record this choice, communicate that to your baristas & reflect the changes to your stock, without slowing down service.
A good café EPOS system should enable you to add different options to your products. Our café EPOS allows you to build a pre-determined list of options - in this case milks, but it can be sandwich fillings, pizza toppings, side orders - and link these to any product. The user is prompted for options on the EPOS when a product is sold, and the selected options are included on any printed tickets or order screens your baristas or chefs are using.
Most cafes and coffee shops will offer a take away option for coffees and most likely food to cater for those on the go. However, you can make this process even quicker for time poor commuters by allowing them to place their orders with you ahead of time, to simply pop in and grab on their way to the station or the office.
Included as standard in our Essentials package is the option to have mobile ordering for your venue. This is a web-based feature, so doesn’t rely on anyone needing to download a specific app for your venue, and allows you to take fast, secure payments.
You can choose to offer your full menu for click and collect, or just specific products. You can also decide what hours you want to allow this option, making them different to your usual opening hours - perhaps just during those peak early mornings.
You may want to offer products at different pricing depending on if they are being enjoyed in or out of your venue. Some products, such as cold food, will also have a different tax rate if sold for takeout vs sit in.
Setting up different products for eat in and take out can slow down service, make it harder to make menu changes, and lead to errors. Our café EPOS has a toggle so you can easily switch between ‘sit in’ and ‘take out’, reflecting the correct pricing across the entire order.
To maximise the potential of their venue, a number of operators are opting for a chameleon trading model, and switching up what is on offer based on the time of day. Perhaps a more café style venue, offers cocktails and simple suppers in the evening.
If this is something you are looking to do, you should look for a system that enables you to set availability times against products. This simplifies the number of products shown as available, and ensures customers can’t order breakfast past your serving time.
Whether you’re using printers or order screens for baristas and chefs, most good EPOS systems will give you the ability to direct relevant items of an order to the correct person to be made, but systems range by the flexibility they offer.
When reviewing EPOS systems for your business, always ensure the system offer the flexibility for exactly how you route your orders.
There is the expectation from many customers now for a loyalty scheme associated with buying coffees and these can be great for bringing customers back to your coffee shop instead of the one down the road.
Included in our Essentials package, we offer a loyalty points system linked to a membership pass customers can download to their Apple or Google Wallet. You can set up a loyalty points system to suit your business, offering points for money spent, and allowing customers to redeem those points against future purchases. You can even send push notifications of offers and promotions directly to their Apple Wallet if you want to entice them back in with a deal.
* Ibisworld.com | UK Market Size Cafes & Coffee Shops
Sales 01924 806 074
Support 01924 806 495
Thank you for subscribing to our blog.
All Rights Reserved | Tabology